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Companies spend millions of dollars on software designed to block social networking sites. But several studies have shown that personal Web browsing can increase productivity and thus increase profits. A number of studies have suggested that social networking is good for job productivity. This study looked at 300 workers, 70 percent of whom used the Internet for personal browsing. Researchers found that personal Web browsing sharpened an employee's concentration. According to the study, by taking short breaks, your mind can rest a while, and when you return to the task at hand, your brain will be refreshed and renewed. However, the study only researched those who used these sites in moderation, or less than 20 percent of their total time at work. People with addictive Internet habits might be less productive. The company, which sells Internet connection services (a fact that reveals its stake in the matter), conducted an independent study that survey 2,500 employees in five European countries. Sixty-five percent said social networking made their colleagues.|Branding strategies in the digital marketing era has not been easy for companies. Businesses are dealing with steep competition, and what's making things even tougher is the change in trends. The traditional forms of marketing have dwindling audiences now, and there are many new things that must be included in the promotional mix to see the right results. To be precise, instead of those banner and ads on the highway, your customers are more interested in watching a fun video that relates to your brand. One of the most common tools today is video, and there are so many ways to reap the benefits of the same. In this post, we will talk of some of the most engaging ways to use videos for your brand, along with some tips on how you can work on creating such campaigns. 1. First things first, you have to find the goals of your brand, and for that, you can ask a few relevant questions. While technology and allied services as a segment has been long viewed as a defensive play, the sector seems to be entering a multi-year expansion cycle with developments in specific favour of export-oriented firms in the segment. The sector can be expected to serve as an efficient hedge in the near term. Active performance contributor in the longer term. From an effective asset allocation and maintenance standpoint, dynamic asset allocation as a category has many funds that can be expected to augur well for investors. For aggressive investors with a longer-term horizon, now could be a good time to stagger and allocate towards mid and small-cap-oriented funds. Now could be a good time to build allocations towards funds with established credibility in identifying value plays. For the tactical component, thematic plays in favour of themes like domestic manufacturing, banking & financial services, technology and consumption can be expected to do well in the near term. Diversified global equities could be a strong addition; one must simply be cautious to not over-allocate to U.S. brodie lee

















































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